The team

Five founders. One shared conviction.

We have spent years delivering production systems in fintech, telecoms, sales and operations, for customers who relied on us every day. Now we are building Agentia for those same businesses.

Erik Kulterud
Managing Director · Commercial leadership

Erik Kulterud

Erik Kulterud is a fintech operator and commercial leader with solid experience of building and scaling businesses in regulated markets.

He played a central role in establishing Klarna in the Norwegian market through strategic partnerships, and helped create early growth in one of Europe's most competitive fintech segments.

Erik has since held senior roles as Chief Commercial Officer at Optin Bank and Country Director at Avensia Norway, where he has driven national growth and commercial initiatives. As co-founder of Spense, he has also helped develop solutions at the intersection of payments, infrastructure and operational efficiency.

Throughout his career he has worked at the interface between partnerships, product and go-to-market, combining strong commercial execution with a good understanding of technology.

Lasse Sæter
Chairman · Strategy and growth

Lasse Sæter

Lasse Sæter is a commercial leader with a strong ability to drive growth and shape strategic direction in the technology and telecoms industry.

As Managing Director of Pitch AS and head of commercial development at NextGenTel, he has played a central part in developing and executing go-to-market strategies that deliver measurable results.

Lasse is known for his holistic perspective and his ability to connect strategy, execution and market dynamics to concrete growth initiatives. He works in a structured, focused way, keeps complex processes firmly under control and gives clear direction to the teams he leads.

Daniel Finnebråten
Head of Commercial · Sales and GTM

Daniel Finnebråten

Commercial leader focused on building and scaling high-performing sales organisations in technology-driven environments.

Daniel has more than a decade of experience building external sales engines for companies such as NextGenTel and Get, where he has designed scalable go-to-market models and turned strategy into predictable growth. His strength lies in combining people, processes and technology to create sales set-ups that deliver over time.

At Agentia, Daniel works at the intersection of sales and technology, responsible for commercial growth and for developing modern, data-driven go-to-market strategies. He was also key to scaling FcQquiz in competitive markets.

Daniel is known for building teams from the ground up and developing strong leaders, with a focus on systems that keep performance consistent over the long term.

He has also been nominated by E24 as one of Norway's top sales leaders.

Ronny Olsen
Operations and Delivery

Ronny Olsen

Ronny Olsen is a specialist in operations and integrations, with solid experience of delivery and implementation in technology-driven companies.

With a background that includes Spense, he has worked closely with system integrations, delivery processes and customer implementation, with a focus on keeping solutions in production stable, efficient and scalable.

Ronny takes a structured, detail-oriented approach to integrations, and has a strong understanding of how systems, APIs and workflows must work together to create seamless customer experiences.

At Agentia he is responsible for implementation and customer operations, making sure onboarding is efficient and that solutions fit well into each customer's existing systems.

He is known for his reliability, technical insight and ability to turn complex integration needs into robust solutions.

Jonathan Firdaous
Founder · Sales and product

Jonathan Firdaous

Jonathan Firdaous is a sales operator and entrepreneur, recognised as one of Norway's most prominent telesales professionals.

As the founder of Agentia, he has built the company with a clear understanding of what it takes to create value in every customer conversation. He has mastered the dynamics of telephone sales, combining communication, timing and customer insight to deliver strong results and high customer satisfaction.

Jonathan takes a hands-on, versatile approach to the company, with a good grasp of the whole commercial value chain, from the first point of contact to long-term customer development.

He is known for his capacity for work, his adaptability and his willingness to take responsibility across roles, and he contributes actively to both execution and continuous improvement in the organisation.

With a sharp commercial eye, he spots opportunities, navigates complexity and drives sustainable business development.

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